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Guys, strengthen your skin like an expert

Take control to combat those harsh winter conditions

Here’s the deal gentlemen: your skin can get a lot drier in winter. Those freezing temperatures, cold winds blasting, and hiked up heating are all extreme factors that might irritate your skin.That means it’s time to it's time to step up your skincare routine. Check out how to strengthen your skin this winter season…

What winter is doing to your skin

A combination of factors mean that winter is slowly robbing your skin of moisture. Your stratum corneum, the outermost layer of skin, needs moisture to form its protective barrier. It’s this that helps skin to stay flexible, firm and strong. Cracked and dry skin happens as the stratum corneum shrinks. That’s why a winter skin routine needs to focus on rehydrating in order to re-strengthen.

Changing your routine to suit the season

The bottom line is that what your skin needs in summer and winter are very different. Compared to women, men produce double the amount of sebum oil , which helps to lubricate and waterproof skin. That extra oil production in the summer can mean men’s skin is more blemish and blackhead prone, and in need of products that combat shine . In winter it’s often the reverse, with skin likely to need way more hydration in order to keep it feeling and looking its best. Here’s what you can do:

#Ditch the drying soaps

Soap has a particularly drying effect on the outer skin layers due to the fact it contains residual alkalis, usually in the form of sodium. Sodium can interfere in the skin’s ability to retain moisture. Instead, opt for a cleanser to wash your face. To give you a boost when you get up, try Total Recharge Cleanser for even the toughest winter mornings. It helps leave skin toned, looking fresher and awakened.

#Avoid long hot showers

Showering too much, especially during winter, has an adverse effect on your skin and only serves to further weaken its natural barrier. Keep showers shorter in the colder months and keep the temperature lukewarm to avoid drying out skin.

#Remove dead skin

When your skin dries out, it’s going to mean more dead skin cells which need removing to reveal healthier looking skin below. Biotherm’s Facial Exfoliator helps get rid of the impurities and dead skin which lead to a dull complexion, with no fuss.

#Rehydrate

If there’s one weapon you need more than anything else in your winter arsenal, it’s a good moisturizer. Winter calls for powerful daily hydration. Aquapower 72H is the first concentrated glacial skincare to lock in moisture for up to 72 hours. The ultra light formula works from the inside out to both add moisture from the surface and lock moisture within. It’s the perfect protection this winter against dehydration and harsh external conditions.


Don’t let winter deliver a blow to your skin, fight back!

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