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Enhance your skincare regimen in your 40s for your youngest skin yet

Keep them guessing how old you really are

The likes of Charlize Theron, Penélope Cruz and Cameron Diaz prove just how fresh faced you can remain in your forties. Yet you don’t need to be a movie star to benefit from a skincare routine that protects against further skin aging, whilst helping to minimize telltale signs that have already started to emerge. Skin in your 40’s has particular needs, so here’s how to care for it…

The hurdles your skin faces in your forties

An important aging shift starts in your 30’s and begins to accelerate throughout the 40’s. In your 30s, cellular regeneration and collagen production slows down, and by your 40s, changes to the skin’s structure leads to a thinner outer epidermis layer and a loss of elasticity in the middle dermis layer. This all encourages dryness, age spots, and fine lines to appear. A further decrease in the number of blood vessels reduces blood flow to the skin, creating a duller appearance that lacks radiance.

Hormonal changes at this age impact women more than men, which is why your guy is aging better than you. As we go through the natural process of aging, our estrogen levels decline. According to the International Dermal Institute , estrogen is responsible our skin’s thickness, wrinkle formation and skin moisture, so as we get older and these hormone levels deplete, it can leave our skin lacking volume and appearing lackluster. During these years your body will also produce less of the waxy protective coating, sebum oil, which makes skin more sensitive to environmental damage and can therefore exacerbate the signs and effects of aging.

The signs of skin aging and how to tackle them

By 40 you will most likely have started to notice some of the visible effects of aging . Permanent wrinkles around the eyes, brow and mouth, dark spots and skin that’s less plump are some of the common problems women experience.

Protecting skin is crucial during your 40’s to reduce further damage. As your skin is more vulnerable to environmental pollution and UV, shielding your face should be a priority. Blue Therapy Multi-Defender SPF 25 not only offers UV and pollution protection to combat outdoor exposure, but also targets visible signs of aging, such as wrinkles, loss of firmness and dark spots. Skin is guarded, whilst the powerful regenerating effect of the Algae of Youth gets to work on dark spots, deep wrinkles and a lack of firmness.

Lifestyle factors like getting a good night’s sleep can support your body’s natural regeneration process. So too can a repairing night mask, as it’s during this time the body is most receptive to healing. Aquasource Everplump Night contains dark cultivated algae to boost skin recovery and replenishment. Skin looks firmer and plumper, to bring back its bounce.

As skin in it’s 40’s tends to be drier, getting a hydration boost is important to help combat the aging process. As well as drinking plenty of water, use a good moisturizer to nourish from the outside too. Blue Therapy Cream-in-Oil gives aging skin the nutrition it needs with the restructuring power of sea sugar (Marine Connectum) and the repair of natural-origin oils. Even dry skin looks visibly smoother, with more radiance.


Create even greater confidence in your 40’s by supporting your skin.

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